Dubai | UAE

Diamond Developers announce the launch of ‘The Sustainable City – Yiti’ with an investment value of nearly one billion US dollars

30th March, 2022

Strategic partnership between OMRAN Group and Diamond Developers.

• The fully integrated urban mixed-use project in Muscat meets the highest sustainability standards.

• Spans over an area of one million square meters

• The project will be net zero carbon by 2040

Dubai – 30th March 2022: Earning a commendable reputation for being the leading developers of sustainable communities in the UAE, Diamond Developers in partnership with the Oman Tourism Development Company (OMRAN Group), announced the launch of ‘The Sustainable City – Yiti’ in Muscat, today. With an investment value of nearly one billion US dollars, the city is the first project in Oman that meets the highest global green practices and adheres to the highest sustainability standards.

Spread over an area of 1 million square meters, ‘The Sustainable City – Yiti’ – will be developed within the phase 1 of the Yiti Integrated Tourism Development Masterplan - is the first project in Oman that meets the global green practices and is in adherence to the highest sustainability standards. This iconic destination is situated in the capital city of Muscat, overlooking the Sea of Oman and features a unique topography of majestic mountains that mingle with undisturbed valleys and pristine shores, which creates further competitive advantages to the destination.

Engineer Faris Saeed, Chairman of Diamond Developers said, “The Sustainable City – Yiti is not only a benchmark for sustainable urban development, it is a working model for future cities. It is a thriving community made up of thousands of residents, visitors, students, researchers, and entrepreneurs” he added. “The project is expected to be one of the region’s most sustainable cities, and by adopting the latest solutions in energy production, vertical farming, humidity harvesting, and autonomous transportation, we aim to be net zero carbon by 2040, in line with Oman’s vision and national strategy. At Diamond Developers, we remain committed to empowering and supporting partners around the world to realise the cities of tomorrow, today to deliver a more sustainable future for all of us.”

Further commenting on the launch, Eng. Mohammed Salim Al Busaidi, Chairman of OMRAN Group, said, “Our partnership with Diamond Developers to launch ‘The Sustainable City – Yiti’ is a unique milestone in our journey as we continue to invest, develop, and maximise the limitless potential of Oman’s tourism sector. As it’s being developed withinone of the largest urban developments in the Middle East, Yiti will open avenues for numerous lucrative investment opportunities for both local and international investors in line with the directions of Oman Investment Authority. Mirroring the Sultanate’s goal of driving transformational change to attain a green, circular economy and emissions reduction, the city embraces the highest standards of sustainability and attests to our vision of creating an eco-conscious community that is harmoniously aligned with the distinct geography of the region.”

With sustainable innovation at the heart of the development, the project will feature 1657 residential units including 300 eco-friendly and energy-efficient villas. Designed for comfort, practicality, and style, the spacious 3 and 4 bedroom villas will also offer significant savings on utility bills.

In line with the UN Sustainable Development Goals to reduce dependency on non-renewable sources of energy, the city is designed to produce 100 percent of its energy requirements from renewables which include solar panels and biogas. It will also recycle all its water and waste and use it for irrigation. Acknowledging the importance of creating a community that is self-sustaining, the city aims to grow its own food through productive farm areas and greenhouses. Encouraging community members to be a part of the process, private farming slots will also be allocated for residents to grow their own produce.

With a holistic approach to sustainability, the city will play a significant role in reducing carbon emissions by adopting clean mobility solutions like autonomies shuttles and electric cars, and by deploying EV charging stations around the project. The residential areas, designed to be car-free, will not only provide a safe environment for families but also encourage residents to build strong social connections within the community.

Dedicated to nurturing a new generation that understands the value of sustainability, the city will include a sustainable school that will teach important concepts of sustainability through the school curriculum. It will feature a ‘SEE lab’ which will showcase the latest in sustainability solutions like renewable energy technologies, indoor vertical farming, and humidity harvesting. With an innovative carbon natural building, the ‘SEE Institute’ will, additionally, focus on promoting awareness on environmental issues and sustainable living.

Striking the right balance between sustainability goals and promoting wellness, the city will feature a number of sports facilities which include jogging and cycling tracks, an equestrian club, and a horse track. It will also include a plaza that hosts a selection of commercial outlets, like shops, restaurants, and cafes.

In an endeavor to support eco-tourism, the project will feature a four-star neighborhood hotel with 197 rooms, a five-star resort with 170 rooms and a range of restaurants, numerous leisure facilities, and beachfront access. The resort will also manage 132 luxury serviced apartments to further accommodate the diverse needs of visitors.

The Sustainable City- Yiti positions itself as a working model for future cities that meets the highest sustainability standards. Upon completion in 2025, the city will go beyond enhancing the quality of life of its residents, taking an integrated and inclusive approach to urban life and amalgamating green, energy efficient designs with a people-centric philosophy. By addressing local social, environmental, and economic concerns, The Sustainable City acts as a catalyst for change that is intelligent, scalable, resilient, and replicable.

Source: https://www.thesustainablecity-yiti.com/news/

Press and News

The beach cleanup took place, along Al Hail beach to mark World Cleanup Day.

18th September, 2022

• Attendance exceeded expectation as more than 125 members of the community rallied to clear over 1.5 tons of trash from Oman’s beaches • Protecting the environment and conserving Oman’s rich biodiversity are among the key objectives of The Sustainable City – Yiti, in line with Oman’s vision 2040. Muscat, Oman – To mark World Cleanup Day, The Sustainable City- Yiti, alongside Oman Tourism Development Company (OMRAN Group), Diamond Developers, and the Environment Society of Oman (ESO), organized a community cleanup campaign along Al Hail beach, resulting in more than 1.5 tons of marine litter being removed from the beaches. The cleanup saw an astonishing attendance from the Omani community, with more than 125 volunteers rallying to clear trash from one of Oman’s most popular beaches. As a result, millions of plastic and micro-plastic particles have been held from entering the marine ecosystem, helping to preserve the environment and wildlife bionetwork.Eng Ammar Al Kharusi, Development Director, Yiti Tourism Development Company, said; Protecting the environment and preserving its natural resources and biodiversity are among the strategic priorities of the Sustainable City - Yiti. The 1 million square meters project is designed to preserve natural resources and provide residents with a sustainable lifestyle.Al Kharusi praised the efforts of the Environment Society of Oman, saying: We hope that such campaigns can contribute to raising awareness about the importance of maintaining a clean environment, and properly reducing waste production and disposal, as well as instilling a culture of volunteerism among youth.Suaad Al Harthi, ESO Director, said It has been a pleasure to collaborate with The Sustainable City - Yiti to bring this campaign to life. The response from the community was inspiring and serves as a reminder to us all of our shared responsibility for the conservation of our environment. On the occasion of World Cleanup Day however, we also remind the community that where there is no waste, there is no need for cleanups! There are many steps we can take to reduce the amount of waste we produce and to dispose of the waste we do create responsibly. Oman is blessed with one of the most stunning coastlines in the region and we hope that this beach cleanup inspires the community to continue maintaining its natural resources.The campaign was organized in recognition of World Cleanup Day, an annual global social action program aimed at combatting the global waste problem, whilst also raising awareness about the dangers of waste to both human and environmental health. Additionally, protecting the environment and conserving Oman’s rich biodiversity are among the key objectives of The Sustainable City – Yiti, which aligns with Oman’s Vision 2040. The project, which is a partnership between OMRAN Group and Diamond Developers, will be the largest and most sustainable operational sustainable community in the region. It is designed to deliver measurable outcomes across all the three pillars of sustainability: social, environmental, and economic, bringing forward the UN emission reduction targets for 2050. Waste management will also be a key priority within the community, with sufficient in-built recycling and disposable systems designed to keep waste out of landfill and the environment. As part of their mission to help conserve Oman's natural heritage, ESO undertakes numerous beach and underwater clean ups each year. To date in 2022, ESO, with the support of over two hundred volunteers, has cleared more than 72 tons of marine debris from our beaches and coral reefs. These events are not possible without the help of the community. To do your part, sign up to become an ESO member at www.eso.org.om. To learn more about The Sustainable City Yiti, visit www.thesustainablecity-yiti.com

Understanding with Sohar Islamic Bank to open an Escrow Account for the newly launched master planned project in the capital city of Muscat.

29th June, 2022

Strategic partnership between OMRAN Group and Diamond Developers.

30th March, 2022

The beach cleanup took place, along Al Hail beach to mark World Cleanup Day.

18th September, 2022

Understanding with Sohar Islamic Bank to open an Escrow Account for the newly launched master planned project in the capital city of Muscat.

29th June, 2022

Muscat, Oman – The Sustainable City - Yiti, set to be the first fully sustainable community in Oman, has signed today a Memorandum of Understanding with Sohar Islamic Bank to open an Escrow Account for the newly launched master planned project in the capital city of Muscat.This agreement was made in abidance by the Sultanate’s Royal Decree No. 30/2018, aimed to protect developers’ funds. In light of that, The Sustainable City Yiti can now offer Escrow services for the buyers of its upcoming 1657 residential units - including 300 eco-friendly and energy-efficient villas, 1225 apartments, and 132 luxury serviced apartments. The agreement was signed by Mr. Hashil Bin Obaid Al Mahrougi, Chairman of Sustainable Development and Investment Company (SDIC), and Mr. Abdul Wahid Bin Mohammed Al Murshidi, Chief Islamic Banking Officer, Sohar Islamic. The ceremony was also attended by key stakeholders from OMRAN Group, Diamond Developers and Sohar Islamic.Commenting on this partnership, Mr. Hashil Al Mahrouqi, Chairman of (SDIC), said: With an investment value of nearly one billion US dollars, this project marks a unique milestone in our journey as we continue to invest, develop, and maximize the limitless potential of Omans tourism sector. We are committed to working with our partners to ensure the smoothest experience for our buyers and investors. Our agreement with Sohar Islamic, one of the leading financial institutions in the country, not only protects customers but assists in attracting investors to Omans real estate market.Mr. Abdul Wahid Al Murshidi, Chief Islamic Banking Officer, Sohar Islamic, said: “We always aspire to collaborate with key strategic partners in the development space. This agreement was a result of a very detailed dialogue and requirements definition exercise between the teams from both sides, and we are delighted to be offering bespoke services to The Sustainable City - Yiti buyers and to support the property sector and the overall economic growth of the Sultanate.The Sustainable City - Yiti project is a partnership between OMRAN Group, the executive arm of the Sultanate for developing the tourism sector, and Diamond Developers – the leading company in developing sustainable communities. The project will be the largest operational sustainable community in the region, designed to deliver measurable outcomes across the three pillars of sustainability: social, environmental, and economic, and will achieve net-zero carbon targets by 2040.

Strategic partnership between OMRAN Group and Diamond Developers.

30th March, 2022

• The fully integrated urban mixed-use project in Muscat meets the highest sustainability standards. • Spans over an area of one million square meters • The project will be net zero carbon by 2040Dubai – 30th March 2022: Earning a commendable reputation for being the leading developers of sustainable communities in the UAE, Diamond Developers in partnership with the Oman Tourism Development Company (OMRAN Group), announced the launch of ‘The Sustainable City – Yiti’ in Muscat, today. With an investment value of nearly one billion US dollars, the city is the first project in Oman that meets the highest global green practices and adheres to the highest sustainability standards. Spread over an area of 1 million square meters, ‘The Sustainable City – Yiti’ – will be developed within the phase 1 of the Yiti Integrated Tourism Development Masterplan - is the first project in Oman that meets the global green practices and is in adherence to the highest sustainability standards. This iconic destination is situated in the capital city of Muscat, overlooking the Sea of Oman and features a unique topography of majestic mountains that mingle with undisturbed valleys and pristine shores, which creates further competitive advantages to the destination.Engineer Faris Saeed, Chairman of Diamond Developers said, “The Sustainable City – Yiti is not only a benchmark for sustainable urban development, it is a working model for future cities. It is a thriving community made up of thousands of residents, visitors, students, researchers, and entrepreneurs” he added. “The project is expected to be one of the region’s most sustainable cities, and by adopting the latest solutions in energy production, vertical farming, humidity harvesting, and autonomous transportation, we aim to be net zero carbon by 2040, in line with Oman’s vision and national strategy. At Diamond Developers, we remain committed to empowering and supporting partners around the world to realise the cities of tomorrow, today to deliver a more sustainable future for all of us.”Further commenting on the launch, Eng. Mohammed Salim Al Busaidi, Chairman of OMRAN Group, said, “Our partnership with Diamond Developers to launch ‘The Sustainable City – Yiti’ is a unique milestone in our journey as we continue to invest, develop, and maximise the limitless potential of Oman’s tourism sector. As it’s being developed withinone of the largest urban developments in the Middle East, Yiti will open avenues for numerous lucrative investment opportunities for both local and international investors in line with the directions of Oman Investment Authority. Mirroring the Sultanate’s goal of driving transformational change to attain a green, circular economy and emissions reduction, the city embraces the highest standards of sustainability and attests to our vision of creating an eco-conscious community that is harmoniously aligned with the distinct geography of the region.”With sustainable innovation at the heart of the development, the project will feature 1657 residential units including 300 eco-friendly and energy-efficient villas. Designed for comfort, practicality, and style, the spacious 3 and 4 bedroom villas will also offer significant savings on utility bills.In line with the UN Sustainable Development Goals to reduce dependency on non-renewable sources of energy, the city is designed to produce 100 percent of its energy requirements from renewables which include solar panels and biogas. It will also recycle all its water and waste and use it for irrigation. Acknowledging the importance of creating a community that is self-sustaining, the city aims to grow its own food through productive farm areas and greenhouses. Encouraging community members to be a part of the process, private farming slots will also be allocated for residents to grow their own produce. With a holistic approach to sustainability, the city will play a significant role in reducing carbon emissions by adopting clean mobility solutions like autonomies shuttles and electric cars, and by deploying EV charging stations around the project. The residential areas, designed to be car-free, will not only provide a safe environment for families but also encourage residents to build strong social connections within the community.Dedicated to nurturing a new generation that understands the value of sustainability, the city will include a sustainable school that will teach important concepts of sustainability through the school curriculum. It will feature a ‘SEE lab’ which will showcase the latest in sustainability solutions like renewable energy technologies, indoor vertical farming, and humidity harvesting. With an innovative carbon natural building, the ‘SEE Institute’ will, additionally, focus on promoting awareness on environmental issues and sustainable living.Striking the right balance between sustainability goals and promoting wellness, the city will feature a number of sports facilities which include jogging and cycling tracks, an equestrian club, and a horse track. It will also include a plaza that hosts a selection of commercial outlets, like shops, restaurants, and cafes.In an endeavor to support eco-tourism, the project will feature a four-star neighborhood hotel with 197 rooms, a five-star resort with 170 rooms and a range of restaurants, numerous leisure facilities, and beachfront access. The resort will also manage 132 luxury serviced apartments to further accommodate the diverse needs of visitors. The Sustainable City- Yiti positions itself as a working model for future cities that meets the highest sustainability standards. Upon completion in 2025, the city will go beyond enhancing the quality of life of its residents, taking an integrated and inclusive approach to urban life and amalgamating green, energy efficient designs with a people-centric philosophy. By addressing local social, environmental, and economic concerns, The Sustainable City acts as a catalyst for change that is intelligent, scalable, resilient, and replicable.

As part of its ongoing efforts to expand sustainable projects in the region

13th January, 2022

- OMRAN group, the Sultanate of Oman’s executive arm for tourism development signed an agreement with Diamond Developers, the Dubai–based company specialized in developing sustainable environmental projects- The new agreement will underline the company’s commitment towards building carbon-neutral and resilient communitiesDubai – 13th January 2022: Diamond Developers, the mastermind behind The Sustainable City brand, the first fully operational sustainable community in the Middle East has entered into a development partnership agreement with the Oman Tourism Development Company (OMRAN Group), the executive arm of the Sultanate for tourism development. The agreement entails the development of first phase of the Yiti Tourism masterplan with an investment value of approximately AED 3.7 billion (approximately USD 1 billion). In conjunction with this partnership, a joint venture called Sustainable Development and Investment Company (SDIC) S.A.O.C has been established to carry out the execution of this phase.OMRAN Group’s partnership with Diamond Developers marks a major milestone in Yiti Development as we together begin the first phase of this integrated urban destination in Muscat. The signing further attests to OMRAN Group’s strategic vision in expanding the nation’s tourism sector and continuing to play a pivotal role as a catalyst and enabler of multi-fold, lucrative investment opportunities in the country in line with Oman Investment Authority’s directions in realising the ambitious goals of Oman Vision 2040 and supporting the delivery of the National Tourism Strategy,” said Hashil Bin Obaid Al Mahrouqi, CEO of OMRAN Group.“We are delighted to collaborate with Diamond Developers as they are one of the leading and reputable companies in building sustainable cities in the region. Their approach is in line with our vision of adopting the foundations of placemaking and harnessing sustainability in all aspects of the development.” Al Mahrouqi added.The first phase of the Yiti project, which covers 900,000 square meters, will focus on constructing a fully sustainable mixed-use project, the Sultanate's first of its kind community that promotes sustainable living. The first phase will include green public spaces, residences, tourism, commercial, and educational facilities, all with well-balanced and integrated components. Visitors and residents alike will enjoy a variety of unique lifestyle experiences, including restaurants, cafés, shops, and an equestrian center, a farm along with other distinctive components that create a meaningful green-living environment. The two sides announced that full details of the project will be revealed at the official launch ceremony later this year.Commenting on the occasion, Engineer Faris Saeed, Chairman of Diamond Developers said, “We are very excited to join hands with OMRAN to execute our first project in Oman, and to work together on preserving the Sultanate’s rich natural environmental resources in accordance with the best global green practices. Over the past decade, we have gained and harnessed invaluable knowledge from our working proof-of-concept, which we are leveraging to set new standards for building sustainable and resilient cities with the highest sustainable standards to achieve a carbon-neutral future that also suits the local culture, environment, and economy.”Founded in 2003, Diamond Developers embodies a fundamental change in the concept of future cities; building, and maintaining sustainable, evidence-driven and intelligent, live-work-and-thrive cities. Their replicable & scalable cities bring forward the 2050 Paris Agreement targets, enhance quality of life, and bring significant in-country value. The company is committed to enabling, empowering, and supporting partners around the world to realise the cities of tomorrow, today.

The beach cleanup took place, along Al Hail beach to mark World Cleanup Day.

18th September, 2022

Understanding with Sohar Islamic Bank to open an Escrow Account for the newly launched master planned project in the capital city of Muscat.

29th June, 2022

Press and News

The beach cleanup took place, along Al Hail beach to mark World Cleanup Day.

18th September, 2022

Understanding with Sohar Islamic Bank to open an Escrow Account for the newly launched master planned project in the capital city of Muscat.

29th June, 2022

Strategic partnership between OMRAN Group and Diamond Developers.

30th March, 2022

As part of its ongoing efforts to expand sustainable projects in the region

13th January, 2022

The beach cleanup took place, along Al Hail beach to mark World Cleanup Day.

18th September, 2022

Understanding with Sohar Islamic Bank to open an Escrow Account for the newly launched master planned project in the capital city of Muscat.

29th June, 2022